The Most Common First Step in Engaging in International Business

question 173

Multiple Choice

The most common first step in engaging in international business is ______.

• A) countertrade
• B) foreign licensing
• C) indirect exporting
• D) direct exporting

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Definitions:

Champion Legislation

A legal initiative that has been strongly supported or promoted by a particular lawmaker or advocacy group.

Cause-Related Marketing

A marketing strategy where a company and a non-profit organization cooperate to promote a social or environmental cause.

Consumer Trust

The confidence consumers have in a brand or company's ability to deliver on its promises, reflecting its integrity, reliability, and fairness.

Corporate Culture

The shared values, behaviors, and practices that characterize the members of an organization and define its identity and working environment.