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Discuss the Various Levels of Involvement in International Business

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Discuss the various levels of involvement in international business.


Definitions:

Interpersonal Attraction

The force that draws people together and creates the desire for ongoing interaction.

Companionate Love

A form of love characterized by deep affection, friendship, and emotional intimacy, as opposed to passionate love.

Actor/Observer Bias

A cognitive bias involving the tendency to attribute one's own actions to external factors, while attributing others' actions to their personalities.

Mere Exposure Effect

The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

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