Examlex
Complete the following using the terms listed below.
-A(n) ______ joins a firm in the same industry that wishes to diversify, increase its customer base, cut costs, or offer expanded product lines.
Brand Image
The perception or belief held by consumers about a brand's qualities, attributes, and characteristics.
Luxury Watchmaker
A company or individual that designs, manufactures, and sells high-quality, often handmade, watches that are considered to be status symbols.
High-end Watches
Luxury watches that embody superior quality, craftsmanship, and design, often representing status and wealth.
Competitive Advantage
A unique attribute or competency a company possesses that enables it to outperform its competitors, providing it with a market advantage.
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