An Overall Idea for How to Convert a Business Idea

question 141

Multiple Choice

An overall idea for how to convert a business idea into a success is called ______.

• A) vision
• B) creativity
• C) internal locus of control
• D) tolerance for ambiguity

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Definitions:

Sales Promotion

A marketing strategy involving the short-term use of incentives or discounts to encourage the purchase of a product or service.

Rebate

A consumer discount in which a portion of the purchase price is returned to the buyer in cash; the manufacturer, not the retailer, issues the refund.

Samples

Small portions or quantities of a product distributed free or at a minimal cost to serve as a representation of the whole, allowing potential customers to test before making a purchase.

Premiums

Items or services received for free or at a low cost as an incentive to purchase a product or service, or an additional cost for higher-quality services or products.