Examlex
Entrepreneurs possess all of the following traits EXCEPT
Membership Reference Group
The group to which a consumer actually belongs.
Cognitive
Relating to mental activities such as thinking, understanding, learning, and remembering.
Behavioral
Pertaining to or concerned with the actions or activities of individuals, often studied to understand their motivations, decision-making processes, and patterns.
Affective
Relating to moods, feelings, and attitudes, often used in psychology and marketing to describe emotional responses.
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