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Complete the Following Using the Terms Listed

question 161

Multiple Choice

Complete the following using the terms listed.
-Determining the unique combination of a company's abilities and approaches is called _____.


Definitions:

Trademarks

Identifiable signs, logos, or names that distinguish products or services to protect the brand's identity.

Lanham Act Of 1947

A federal statute that governs trademarks, service marks, and unfair competition, providing protection for brands and consumers in the United States.

U.S. Patent And Trademark Office

The federal agency responsible for granting patents and registering trademarks, thereby protecting intellectual property in the United States.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.

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