Examlex
Distinguish between cross-functional teams and problem-solving teams.
Promotion
Activities designed to increase the sales of a product or service, often through advertising or incentives.
Sales Promotion
Marketing activities aimed at boosting sales and strengthening brand loyalty by offering short-term incentives to customers.
Promotional Mix
A combination of marketing tools, including advertising, sales promotion, public relations, personal selling, and direct marketing, used to achieve communication objectives.
Direct Marketing
A form of advertising where companies communicate directly with consumers through mail, email, texts, and other channels, bypassing intermediary media.
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