Data Mining Is a Customer Database That Allows Managers to Combine

question 171

True/False

Data mining is a customer database that allows managers to combine data from several different organizational functions.

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Definitions:

Priming Effects

The phenomenon whereby exposure to a stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.

Perceptual Segregation

The process by which the sensory systems distinguish different stimuli into clearly defined categories, allowing for object recognition and differentiation.

Musical Instrument

A device created or adapted to make musical sounds.

Dichotic Listening

A psychological test in which different audio streams are presented to each ear, used to investigate selective attention within the auditory system.