______ Is an Organizational Function and a Set of Processes

question 162

Multiple Choice

______ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

• A) Marketing
• B) Market segmentation
• C) Consumer behaviour
• D) Marketing research

---

Definitions:

Land

Land is considered a fixed asset or real property, not depreciable under accounting rules, used by businesses for operations or investment.

Cash Inflow

Money received by a business from various sources including sales, investments, financing, and more.

Indirect Method

A method of preparing a statement of cash flows in which net income is adjusted for items that do not affect cash, to determine net cash provided by operating activities.

Accounts Receivable

Amounts owed to a business by its customers for goods or services that have been delivered or used but not yet paid for.