______ Is an Organizational Function and a Set of Processes

question 162

Multiple Choice

______ is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

• A) Marketing
• B) Market segmentation
• C) Consumer behaviour
• D) Marketing research

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Definitions:

Plus Four Estimate

A technique in constructing a confidence interval that adds four to the sample size (two successes and two failures) for estimating proportions with small samples.

Standard Error

A measure of the dispersion of sample mean estimates from the population mean.

True Proportion

The actual proportion of a particular outcome within the entire population.

Confidence Interval

An estimated range of values calculated from a given set of sample data, intended to offer a degree of certainty that a population parameter lies within it.