The Era in Marketing History Characterized by the Notion That

question 49

Multiple Choice

The era in marketing history characterized by the notion that the customer is always right is known as the ______ era.

• A) production
• B) sales
• C) marketing
• D) relationship

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Definitions:

Common Carrier

A business or service that offers to transport goods or individuals for a fee and is available to the public under license or authority of a regulatory body.

Contracting Parties

The entities or individuals who enter into a contractual agreement, each undertaking obligations to be fulfilled as per the contract terms.

Trucking Line

A company engaged in the business of transporting freight over long distances using trucks.

Risk of Loss

The liability concern over who bears the loss if goods are damaged or destroyed during a transaction before the buyer receives them.