A Company's Financial Records Are a Source of ______ and ______

question 84

Multiple Choice

A company's financial records are a source of ______ and ______ data for marketing researchers.

• A) external; primary
• B) internal; primary
• C) external; secondary
• D) internal; secondary

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Definitions:

Lynching

The illegal execution of an individual by a mob, often by hanging, typically without a lawful trial, historically used as a tool of racial oppression.

Norms

Established standards of behavior maintained by a society, regarded as acceptable or typical for its members.

Collective Action

Occurs when people act in unison to bring about or resist social, political, and economic change. Some collective actions are routine. Others are nonroutine. Routine collective actions are typically nonviolent and follow established patterns of behavior in existing types of social structures. Nonroutine collective actions take place when usual conventions cease to guide social action and people transcend, bypass, or subvert established institutional patterns and structures.

Political Protest

An expression of objection or disapproval towards political ideas or actions, often in a public context.