Luke Works as a Marketing Researcher and Goes Online to Obtain

question 66

Multiple Choice

Luke works as a marketing researcher and goes online to obtain information from government publications for census data and demographics. What type of data is Luke researching?

• A) internal data
• B) secondary data
• C) peripheral data
• D) primary data

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Definitions:

Sales Revenues

Income received from selling goods or services over a period of time.

Net Sales

The amount of sales generated by a company after deducting returns, allowances for damaged or missing goods, and discounts.

Current Ratio

A liquidity ratio that measures a company's ability to cover its short-term obligations with its short-term assets.

Liquidity

The ease with which an asset or security can be converted into cash without affecting its market price.