Complete the Following Using the Terms Listed Below

question 11

Multiple Choice

Complete the following using the terms listed below.
-The use of a computer to search through massive amounts of customer data to detect patterns and relationships is known as ______.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

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Definitions:

English Colony

A territory under the control and governance of England or the United Kingdom, established during the period of British colonial expansion.

Jamestown

The first permanent English settlement in North America, founded in Virginia in 1607, playing a significant role in the history of the United States.

New World

Historically refers to the Western Hemisphere, including the Americas, discovered by European navigators in the late 15th century.

Virginia Company

A joint-stock company chartered by James I of England in 1606 to establish settlements on the coast of North America.