______ Is the Process of Collecting and Evaluating Information to Help

question 178

Multiple Choice

______ is the process of collecting and evaluating information to help marketers make effective decisions.

• A) Marketing mix
• B) Marketing research
• C) Product strategy
• D) Distribution strategy

---

Definitions:

Confidence Interval

A range of values that is likely to contain a population parameter, estimated from a sample data with a given level of confidence.

Sample Size

The number of observations or units chosen from a population to participate in a study.

Confidence Interval

A sequence of values, stemming from sample analyses, presumed to contain the value of an undisclosed population parameter.

Confidence Level

The probability or percentage that expresses how certain one can be about the confidence interval containing the true parameter value.