Personal Determinants in the Buying Decision Include All of the Following

question 80

Multiple Choice

Personal determinants in the buying decision include all of the following EXCEPT ______.

• A) needs and motives
• B) perception and attitudes
• C) learning and self-concept
• D) cultural experiences

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Definitions:

Penetration Pricing

A pricing strategy where a product is priced lower than the competition to attract customers and gain market share.

Prestige Pricing

A pricing strategy where goods are priced higher to convey a sense of luxury or exclusivity.

Specialty Product Pricing

A pricing strategy applied to products that are unique or considered high-end, often leading to higher prices due to their perceived value or exclusivity.

Parallel Construction

A rhetorical and grammatical technique in which phrases or sentences are structurally similar to make writing or speech more cohesive and balanced.