When McDonald's Offered Madame Alexander Gifts in Its Happy Meals,both

question 52

Multiple Choice

When McDonald's offered Madame Alexander gifts in its Happy Meals,both companies profited from the _____ arrangement.

• A)comarketing
• B)cobranding
• C)affinity program
• D)transaction marketing

---

Definitions:

Accounting Cycle

The series of steps followed by an entity to collect, process, and report financial information, culminating in the preparation of financial statements for a specific period.

Adjusting Entry

Documentation produced at a period's end within accounting to properly allocate profits and outlays to the actual period they happened.

Closing Entry

Journal entries made at the end of an accounting period to transfer temporary account balances to permanent accounts, thereby preparing the books for the next accounting period.

Post-Closing Trial Balance

A list of all account balances after the closing entries have been made, ensuring the accuracy of the ledger.