MATCHING Complete the Following Using the Terms Listed

question 148

Multiple Choice

MATCHING
Complete the following using the terms listed.
-A firm's _____ blends four strategies to fit the needs and preferences of a specific target market.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange process
• L)B2B
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Routinization

The process of making an activity or task regular or habitual, often by establishing a standardized procedure or routine.

Weber

Refers to Max Weber, a German sociologist, philosopher, and political economist whose ideas profoundly influenced social theory and social research.

Bureaucratic Religious Organization

A formal structure governing a religious institution, characterized by a hierarchical chain of command and a set of defined rules and procedures.

Denomination

Midway on the continuum between church and sect, a denomination does not seek to distance itself from the world, is bureaucratically organized, and generally maintains a tolerant relationship with other denominations.