Complete the Following Using the Terms Listed Below

question 11

Multiple Choice

Complete the following using the terms listed below.
-The use of a computer to search through massive amounts of customer data to detect patterns and relationships is known as ______.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

---

Definitions:

Metamotives

Metamotives refer to higher-order motivations that transcend basic physiological needs, often related to self-actualization and the pursuit of meaning.

Free Will

The concept that humans have the capability to make choices independently of any preexisting conditions or determinants.

Determinism

The philosophical belief that all events, including human actions, are ultimately determined by causes external to the will.

Human Nature

Core traits, involving cognitive, affective, and action-oriented aspects, viewed as shared by all people.