How Does Data Mining Help Marketers to Analyze Data and Use

question 182

Essay

How does data mining help marketers to analyze data and use the information it provides?

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Definitions:

Interval Scale

A type of scale used in measurements that expresses the order of variables and also establishes a defined distance between variables, but lacks a true zero point.

Ordinal Scale

A scale of measurement where objects or individuals are categorized based on some order or ranking, without information on the magnitude of differences.

Variable

Any event, situation, behavior, or individual characteristic that varies—that is, has at least two values.

Module

A distinct and standalone component that can operate independently or as part of a larger system, often referring to segments of educational content or software.