Since Potential Customers Are Unaware of a Product During Its

question 81

Multiple Choice

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on ______.

• A) informing the market about the item and explaining its features, uses, and benefits
• B) reducing the size of an available market through selective advertising
• C) word-of-mouth referrals
• D) communicating new uses for the product

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Definitions:

Lower Guinea

A geographical term referring to the coastal regions of West Africa, south of the Sahara Desert, known for its role in the transatlantic slave trade.

Decentralized Political

Characterizes a system where political power is distributed among various levels of government, rather than being concentrated in a central authority.

Strong Devotion

Intense loyalty or commitment to a cause, person, or belief, often surpassing ordinary expectations.

Hereditary Rulers

Monarchs or leaders whose position is passed down within a family, often from parent to child, based on the principles of hereditary succession.