Charles Works for Whirlpool and Is Producing a New Washer/dryer

question 32

Multiple Choice

Charles works for Whirlpool and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests, and functioning prototypes. Charles is working in which stage of new-product development?

• A) test marketing
• B) screening
• C) commercialization
• D) product development