Which of the Following Is a Reason Why Some Firms

question 207

Multiple Choice

Which of the following is a reason why some firms skip test marketing?

• A) Test marketing can alert competitors to a company's plans.
• B) Test marketing is conducted only in selected regions.
• C) Competitors can skew results by lowering prices or running special promotions.
• D) Test marketing allows a company to determine the product's performance in full-scale production.

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Definitions:

Colonialism

The act of gaining complete or partial political dominance over another nation, settling it with inhabitants, and using it for economic benefit.

Epidemics

Widespread occurrences of infectious diseases within a community or region over a specific period of time.

Language Family

A group of languages descended from a single ancestral language.