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What Are the Two Categories of Marketing Intermediaries? Discuss How

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Essay

What are the two categories of marketing intermediaries? Discuss how marketing intermediaries add value to a product as it moves through the distribution channel.


Definitions:

Bandwagon Fallacy

A logical fallacy that argues something must be true or good because many people believe it or do it.

Argumentum Ad Baculum

A fallacy that uses the threat of force or intimidation to persuade others to accept a conclusion.

False Analogy

A logical fallacy where two unlike things are compared in an argument, leading to a misleading or flawed conclusion.

Bandwagon Fallacy

The error of assuming something is true or right simply because many people believe it to be so.

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