If a Company's Target Market Is Small and Buyers Are

question 199

Multiple Choice

If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?

• A) direct channel
• B) use of multiple market intermediaries
• C) long distribution channel
• D) producer to wholesaler to retailer to consumer

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Definitions:

Cue-dependent

Refers to the phenomenon where recall of information is improved when retrieval conditions are similar to the conditions present during encoding.

Maintenance Rehearsal

A cognitive process involving the repetition of information to keep it within working memory or to encode it for storage in long-term memory.

Physical Features

Characteristics of the body's appearance, including height, weight, skin color, hair type, and facial structure.

Stimulus

Any event or situation that evokes a response from an organism.