Credit Union Central of Canada, Through Its Direct-Mail Promotion, Encourages

question 135

Multiple Choice

Credit Union Central of Canada, through its direct-mail promotion, encourages its members to write letters to members of Parliament asking them to pass legislation favourable to credit unions. Such promotion is a form of ______ advertising.

• A) advocacy
• B) public
• C) institutional
• D) comparative

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Definitions:

Quotas

Quotas are government-imposed trade restrictions that limit the number or monetary value of goods that can be imported or exported during a specific time period.

Politically Influential

Describes individuals or groups that hold significant power to affect public policy or government actions.

Import Protections

Measures such as tariffs and quotas that countries implement to protect their domestic industries from foreign competition.

Consumer Surplus

The disparity between the amount consumers are prepared to spend on a product or service and the actual price they pay.