Examlex
The promotional mix consists of two major components, personal selling and nonpersonal selling.
Subcultures
Subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
National Culture
The set of shared values, beliefs, practices, and norms that characterizes the population of a nation.
Unique Values
Distinctive qualities or principles held by an individual, organization, or product that set them apart from others.
African American
An ethnic group in the United States with total or partial ancestry from any of the black racial groups of Africa.
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