The Process Through Which Markets Try to Ingrain Their Products

question 152

True/False

The process through which markets try to ingrain their products in the minds of customers is known as product positioning.

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Definitions:

Job Enlargement

Increasing task variety by combining into one job two or more tasks previously done by separate workers.

Horizontal Loading

A job design approach that increases the number of tasks at the same level of responsibility or complexity to enrich a job role.

Job Depth

The degree to which a job entails a variety of tasks and involves decision-making and control over those tasks.

Job Enlargement

Increasing the variety of tasks in a job to enhance employee satisfaction and performance.