______ Is a Form of Promotional Strategy That Focuses on Advertising

question 99

Multiple Choice

______ is a form of promotional strategy that focuses on advertising, sales promotion, direct marketing, and public relations.

• A) Personal selling
• B) Nonpersonal selling
• C) Product distribution
• D) Buyer communication

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Definitions:

Break-Even Point

The financial point at which costs equal income, with no net loss or gain.

ROI

Return on Investment; a financial metric used to evaluate the efficiency or profitability of an investment or compare the efficiency of several investments.

Promotion Expenditures

Funds allocated by a business to carry out promotional activities aimed at boosting sales and enhancing brand visibility.

Promotion-to-Expenses Ratio

A metric analyzing the relationship between the amount spent on promotional activities and the overall expenditure of a business.