The Future Attitudes of Most Prospects Are Affected by the First

question 137

Multiple Choice

The future attitudes of most prospects are affected by the first impression they form of the salesperson. Therefore, sales people ______.

• A) must be selective in identifying prospects
• B) must be tactful when they respond to objections
• C) should carefully prepare their approach to potential customers
• D) should use the same sales pitch to all customers

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Definitions:

Operating Assets

Resources owned by a business that are used in its day-to-day operations to generate revenue, such as machinery, buildings, and equipment.

Net Operating Income

The profit a company generates from its operations, before taxes and interest, calculated as gross income minus operating expenses.

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated as net profit divided by the cost of the investment.

Operating Assets

Assets that are used for the day-to-day operations of a business, including cash, inventory, and property, plant, and equipment.