Complete the Following Using the Terms Listed

question 129

Multiple Choice

Complete the following using the terms listed.
-_____ consists of displays or demonstrations that promote products when and where consumers buy them.

• A)breakeven analysis
• B)promotional mix
• C)Volume objectives
• D)Institutional advertising
• E)discount pricing
• F)Creative selling
• G)Point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)penetration
• K)integrated marketing communications
• L)cooperative advertising
• M)odd pricing

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Definitions:

Centrally Planned Economy

A type of economic system where decisions about production, investment, prices, and incomes are determined centrally by a government.

Capitalist Economy

A system of economy where the ownership of capital resources is in the hands of private individuals or companies, decisions regarding investments are privately made, and the determination of prices, output, and distribution of products is largely governed by the dynamics of competition in a free-market environment.

Price Mechanism

is the process by which the forces of supply and demand determine the price of goods and services in a market economy.

Circular Flow Model

An economic model illustrating the movement of goods, services, and money between households and businesses in an economy.