Complete the Following Using the Terms Listed Below

question 85

Multiple Choice

Complete the following using the terms listed below.
-A ______ pricing strategy sets a low price as a major marketing tactic.

• A)breakeven analysis
• B)promotional mix
• C)volume objectives
• D)institutional advertising
• E)discount pricing
• F)creative selling
• G)point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)odd pricing
• K)integrated marketing communications
• L)cooperative advertising
• M)penetration pricing

---

Definitions:

Economic Profits

The financial difference between what a business earns in total revenue and what it spends, considering both explicit and indirect costs.

Implicit Costs

The opportunity costs involved in using resources that a firm already owns, for which it does not make a direct payment.

Accounting Profits

The total revenue of a business minus the explicit costs associated with producing goods or services, not accounting for implicit costs.

Economic Profits

The variance between a company's overall earnings and the sum of its explicit and implicit expenditures.