Examlex
More than two-thirds of North American households own at least one personal computer.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Customer Relationship Management
A strategic approach to managing a company’s interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
B2B Marketers
Marketers who specialize in creating and implementing marketing strategies for transactions between businesses, as opposed to transactions between businesses and consumers.
Demographic Data
Statistical information about the characteristics of a population, such as age, gender, income, and education, used for market analysis.
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