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Ratios assist managers by interpreting actual performance and making comparisons with what should have happened.
Pleasure Principle
A psychoanalytic concept proposing that instinctual drives seek immediate gratification to relieve internal tensions.
Reality Principle
A psychoanalytic concept that represents the ability of the mind to assess the external world and act upon it accordingly, often as a counterbalance to the pleasure principle.
Id
In psychoanalysis, the part of the mind responsible for basic instincts and drives.
Sexual Drive
Sexual drive, or libido, is an individual's overall sexual desire or desire for sexual activity.
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