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Morgan works for a travel agency. Her job involves preparing financial reports and interpreting those reports to provide information for decision making. Which title is appropriate for Morgan's job?
Tangible Assets
Physical and material assets owned by a business, such as machinery, buildings, and land, that have a quantifiable market value.
Human Capital
The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization.
Goodwill
An intangible asset that represents the value of a company's brand name, customer base, customer relations, employee relations, and any patents or proprietary technology.
SWOT Analysis
A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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