Examlex
There are two types of divestitures: selloffs and spinoffs. For spinoffs, assets are sold by one firm to another firm.
Brand Identity
Refers to the collection of all elements that a company creates to portray the right image to its consumer.
Consumer-Brand Connection
The relationship and emotional bond formed between a consumer and a brand, influencing loyalty and purchase behavior.
Retailer Branding
The process by which retailers create a distinct identity in the customer's mind, often including a unique name, symbol, or design, that differentiates their offerings from competitors.
Multiproduct Branding
A branding strategy where a company uses the same brand name across a variety of its products to create a unified brand image.
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