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Why are humanistic theories important to our understanding of human development?
Need Recognition
The first stage in the consumer buying process, where a potential buyer realizes a difference between their current state and a desired state.
Evaluation
The systematic assessment of the performance, value, or importance of something.
Marketer-Controlled Sources
Marketer-controlled sources refer to the channels and content fully controlled by the marketer, such as company websites, press releases, and branded advertising materials, used to communicate with the audience.
Information Search
The process consumers undertake to gather information about products or services to make informed purchasing decisions.
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