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You are doing a Means procedure. Your dependent variable, INCOME, is a continuous variable; your 1st layer independent variable, REGION, has 4 categories; your 2nd layer independent variable, DEGREE, has 3 categories. How many REGION by DEGREE subgroups will your analysis have?
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.
Customer Value Proposition
An expression of how a product or service meets or exceeds the needs and expectations of a customer.
Internal Marketing
An approach to business management that treats employees as internal customers to engage and motivate them towards company goals.
Market Orientation
A business approach that prioritizes identifying and meeting the needs and desires of consumers through product innovation, promotion, and distribution.
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