A Survey Includes 10 Political Statements

question 12

Multiple Choice

A survey includes 10 political statements. For each statement, respondents are asked to indicate their extent of agreement using a scale from 0 to 5. Half the statements are very liberal in nature, half are very conservative. The researcher wants to add up the scores on the 10 items to obtain an overall index of political liberalism. Before adding up the 10 scores, the researcher should do what with the conservative statement items?

• A) convert them into z-scores using Descriptives
• B) delete them using Select If
• C) double their weight using Compute
• D) reverse the coding using Recode

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Definitions:

Business Plans

Detailed documents outlining the objectives, strategies, financial forecasts, and market analysis of a business.

Business Plan

A formal document that outlines a company's goals, strategies, target market, and financial forecasts.

Overall Appearance

The collective physical presentation or look of a person, item, or place, based on all observable characteristics.

Marketing Objectives

Defined as specific goals set by a business when promoting its products or services to potential consumers that should be achieved within a given timeframe.