You Want to Collapse the Coding Scheme for a Variable

question 15

Short Answer

You want to collapse the coding scheme for a variable that is currently coded 1 through 5. The first two categories of the variable get combined and the last two categories of the variable get combined. The new codes will go from just 1 to 3. Indicate below what the new values are for each of the old values. 

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Definitions:

Demographic Problem

Issues arising from the structure of populations, such as aging or uneven sex ratios, affecting society.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction and long-term engagement rather than focusing solely on short-term goals or individual sales.

Building Bonds

The process of creating connections and relationships between individuals or groups.

Brands and Customers

The relationship and interaction between companies (brands) and the people who purchase and use their products or services (customers).