The Categories of a Variable Have ONLY the Following Properties

question 23

Multiple Choice

The categories of a variable have ONLY the following properties: the categories are different and the categories have rank order. What level of measurement does this variable have?

• A) nominal
• B) ordinal
• C) interval/ratio

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Definitions:

Social Media

denotes platforms and technologies that enable users to create, share content, and participate in social networking online.

Communication Flows

The process through which information is transmitted and received within an organization or between individuals.

Platforms

Digital or physical frameworks that support the creation and exchange of content, services, or products.

Consumption Community

A group of people who share similar consumption habits or preferences, often forming social bonds and community identities around particular brands or products.