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Memorex Disks sells computer disk drives with right-of-return privileges. Returns are material and reasonably predictable. Memorex should:
Increasing Returns to Scale
A situation in which a proportionate increase in all inputs leads to a greater proportional increase in output, indicating improved production efficiency.
Diminishing Marginal Returns
A principle stating that if one factor of production is increased while others remain constant, the overall returns will gradually decrease after a certain point.
Long-Run Average Cost Curves
A graphical representation showing the average cost per unit of output over a long period, where all inputs, including capital, are variable.
Economies of Scale
Cost advantages that enterprises obtain due to their scale of operation, leading to a reduction in average costs per unit as output increases.
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