Brunetti Co

question 160

Essay

Brunetti Co. designed and installed customized signs for Di Antonio CPA, Inc. Brunetti's contract specifies that it will receive a flat fee of $15,000 for providing the customized signs, and an additional $1,000 if 30% of Di Antonio's new customers indicate they first learned of Di Antonio because of the signs. Based on historical experience, Brunetti estimates that there is a 90% chance it will achieve the threshold to receive a bonus.
-Assuming Brunetti uses the most likely value to estimate the variable consideration, calculate the transaction price.

---

Definitions:

Aversive Stimulus

A stimulus that is unpleasant or painful, leading to avoidance behavior.

Delay

The period between the onset of the conditioned stimulus and the onset of the unconditioned stimulus in the conditioning process.

Aversive Stimulus

A stimulus that is unpleasant or painful, often used to modify behavior through avoidance learning or negative reinforcement.

Negative Reinforcement

The process of strengthening a behavior by removing or avoiding a negative outcome or unpleasant stimulus as a result of the behavior.