If the Seller Is a Principal, the Seller Typically Is

question 12

True/False

If the seller is a principal, the seller typically is vulnerable to risks associated with returns of inventory from the customer.

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Definitions:

Communication Gap

A type of service gap; refers to the difference between the actual service provided to customers and the service that the firm’s promotion program promises.

Communication Gap

The difference or misunderstanding that occurs when the message sent is not interpreted by the receiver in the way that the sender intended.

Communications Gap

A mismatch between customers' expectations based on a company's promotional messages and the actual service or product delivered.

Standards Gap

The discrepancy that occurs when the perceived quality or performance of a product or service falls short of the expected or promised standards.