Besides Size Differences, What Other Differences Between McDonald's and Its

question 65

Essay

Besides size differences, what other differences between McDonald's and its industry peer group could limit your ability to make meaningful comparisons about the performance of McDonald's from the data above?

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Definitions:

Horn Effect

Attributing a variety of negative qualities to those you dislike.

Recency Effect

Tendency to attend to the most recent information observed about another person in order to form or modify an impression.

Interpersonal Perception

Process of selecting, organizing, and interpreting your observations of other people.

Interpretation

The act of explaining or understanding the meaning of something, such as a text, action, or event.