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The assumption that in the absence of contrary information a business entity will continue indefinitely is the:
Drive Traffic
Strategies and tactics employed to increase the number of visitors to a website or physical location.
"Buy One, Get One Free"
A promotional sales technique where customers are offered an additional product at no extra cost upon purchasing the first item.
Monopolistic Competition
A market structure characterized by many sellers offering similar but not identical products, leading to competition based on product differentiation.
Purely Competitive Market
A market structure characterized by a large number of sellers offering identical products, with no single seller able to control the market price.
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