When Is a Stratified Sample an Appropriate Sampling Technique

question 3

Multiple Choice

When is a stratified sample an appropriate sampling technique?

• A) specific characteristics of the population are of no concern
• B) individuals in a population are not equal
• C) each member must have an equal chance of being selected
• D) you have a small population

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Definitions:

Society

A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or virtual territory, typically subject to the same political authority and dominant cultural expectations.

Marketing Campaign

A coordinated series of steps that include the promotion of a product or service through various media and techniques to achieve specific business goals.

Marketing Analytics

The process of assessing, controlling, and examining marketing outcomes to enhance their efficiency and improve investment returns.

Metrics

Quantitative measures used to evaluate, compare, and track performance or production.