What Use Do Secondary Sources Provide

question 26

Multiple Choice

What use do secondary sources provide?

• A) finding a scholarly summary of research
• B) finding further sources of research
• C) sometimes cited in your literature review
• D) all of the above

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Definitions:

Patronage

The support or regular business given to a store, restaurant, or public establishment by customers.

Light Users

Consumers who use a product or service infrequently and in lower quantities compared to heavy users, often targeted differently in marketing strategies.

Urban College

An educational institution located in a city environment, often providing higher education opportunities with an emphasis on serving the local urban community.

Marketing Research

The process of gathering, analyzing, and interpreting data about a market, including competitors and consumers.