To What Does the Term Internal Validity Refer

question 26

Multiple Choice

To what does the term internal validity refer?

• A) the degree to which results of a study can be generalized from one sample to another
• B) the process of subject selection
• C) the development of a treatment
• D) the degree to which the results of a study can be attributed to the manipulation of the independent variable

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Definitions:

Clickthroughs

The action of clicking on an online advertisement or link to visit another webpage, used as a metric to measure the effectiveness of online ads.

Self-Identification

The process by which an individual defines themselves based on their own perceptions and beliefs about their identity.

Emotional Engagement

The emotional connection a consumer has with a brand, characterized by feelings of loyalty and attachment, often the result of meaningful interactions.

Cultural Competence

The ability to understand, appreciate, and interact effectively with people of different cultures.