Using Two or Three Sentences, Answer the Following Questions as Concisely

question 11

Essay

Using two or three sentences, answer the following questions as concisely as possible.
-What main diseases are associated with cigarette smoking?

Recognize the various applications and impacts of digital media in business contexts.

Differentiate between traditional business and e-business.

Appreciate the enhanced consumer-marketer communication facilitated by digital media.

Identify the challenges and opportunities digital media presents for businesses.

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Definitions:

Institutional Advertising

A form of advertising aimed at creating a favorable image for a company or organization rather than promoting individual products or services.

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Adverse Publicity

Negative media coverage or public attention that can potentially harm an organization's reputation or financial standing.

Advocacy

The act of publicly supporting or recommending a particular cause or policy.