Examlex
Media activists argue against immoral movements in the media but rarely celebrate positive media.
Sender
In communication, the individual, group, or entity that initiates a message intended for a receiver, kicking off the communication process.
Receivers
In communication, receivers are the individuals or audience that interpret or decode the message sent by the sender.
Noise
In communication, external or internal factors that interfere with the reception of a message.
IMC Process
Integrated Marketing Communications; a strategic approach to ensure that all brand contacts received by a customer or prospect are relevant to that person and consistent over time.
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